I’m Rini Ruksana — a fashion consultant with a background in fashion design, fashion management, and a growing expertise in digital marketing.

My journey began with a Bachelor’s degree in Fashion & Costume Designing, followed by an MSc in Fashion Management from the University of Lincoln, UK. Over the years, my interest in fashion has grown beyond clothing itself — into styling, branding, visual storytelling, consumer behaviour, and the way fashion connects with people.

As the industry continues to evolve, I wanted to understand not just how fashion is created and presented, but also how brands reach their audiences in the digital world. That led me to CDA Academy’s Digital Marketing Programme, where I’m developing practical skills in areas such as SEO, social media marketing, content strategy, website optimisation, and digital brand building.

Today, I bring these two worlds together.

I work at the intersection of fashion, styling, branding and digital marketing, helping individuals and fashion-focused businesses build a stronger visual identity and communicate more effectively online.

Whether it’s styling a person, shaping a fashion brand’s digital presence, or creating content that connects with the right audience, I’m interested in making things feel intentional, authentic and visually compelling.

This website is a reflection of that journey — and of my belief that creativity and strategy work best when they come together.